Who we are

Harden & Associates is a group of talented individuals with diverse backgrounds and experiences led by John Harden and Barbara Hoganson.  Both have deep and broad experience in successfully leading businesses of all sizes and types, and have a “bottom line” appreciation of the challenges and opportunities facing managers and owners that comes only from living it first hand.

Our approach is to see your business through the eyes of your Team from management through all customer touch points and, most important, through the eyes of your customers and prospects. Through comprehensive sessions and interviews, a picture begins to form as to what represents the greatest opportunities to differentiate your business in ways that are meaningful to those who buy your product or service.  In other words, in ways that will increase revenue and profits, not just operating expenses.

As key messages are created that tell your story in a compelling and believable way, the most effective way of delivering that message is identified.  Not being married to any one delivery method or vehicle we are open to alternative methods and, along with a little creativity, most often saves our clients a considerable amount of their budget as their messages are delivered in ways their target audience is actually most receptive to receiving it.

Most good plans that fail do so from a lack of proper execution.  We are different in that we actually know how to implement your plan right down to its smallest details – where most typical advisors have never traveled.  We roll up our sleeves and work with your Team, or lead the entire process (check out our testimonials).  Either way, we stick with you until you have the results you are looking for and deserve.  In other words, we will get you better results faster and, ultimately, at a lower cost than trying to get the job done using current staff that usually lacks the time and often the skill sets required.