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	<title>Harden &#38; Associates</title>
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	<description>Accelerate your business</description>
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		<title>Creating a Powerful Plan for 2012</title>
		<description><![CDATA[CEO’s and Managers have a unique aspect to their jobs – they have the ability to decide what to do almost every moment of every day.  The ability to decide who to see, what to focus on, and determine what are the priorities distinguishes the C-suite from most others.
We have concluded that the use of [...]]]></description>
		<link>http://www.hardeninc.com/site/our-blog/creating-a-powerful-plan-for-2012/</link>
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		<title>Three Priorities All Successful CEO&#8217;s Focus On&#8230;</title>
		<description><![CDATA[In our years of working with CEO’s of successful companies of all sizes, we have found pretty much the same three priority goals.  They all want more:
1. Consistent, sustainable revenue
2. Ideal customers
3. Cost reductions that don’t hurt quality
We would all agree that accomplishing these goals is what good business is all about.  But while the [...]]]></description>
		<link>http://www.hardeninc.com/site/our-blog/three-priorities-all-successful-ceos-focus-on/</link>
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		<title>How Much Is Just&#8230;Too Much?</title>
		<description><![CDATA[Today, with the intent of offering more choice and a better customer experience, it seems many businesses would say that “more is better” when it comes to the products and services they offer.  But from the days of offering a solid foundation of core services, in some cases businesses have ended up with a product [...]]]></description>
		<link>http://www.hardeninc.com/site/our-blog/how-much-is-just-too-much/</link>
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		<title>Increasing Sales…Not Your Sales Staff</title>
		<description><![CDATA[Increasing sales has been, not surprisingly, the number one topic that we have been asked about this year.  It commands the center of attention as companies reassess and reinvent themselves.
When it comes to selling, many of us have operated under the old rule of thumb that it takes three contacts to get on our prospect’s [...]]]></description>
		<link>http://www.hardeninc.com/site/our-blog/increasing-sales%e2%80%a6not-your-sales-staff/</link>
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		<title>Thriving In The New Frugality</title>
		<description><![CDATA[A new survey by Booz &#38; Company confirms that a “new frugality,” characterized by a strong preference for value has become the dominant mind-set among consumers and businesses in the United States.  Born out of a prolonged recession that has left an unemployment rate north of 10% and an “under-employed” rate approaching twice that number, [...]]]></description>
		<link>http://www.hardeninc.com/site/business-consulting/thriving-in-the-new-frugality/</link>
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		<title>Getting From No To Yes</title>
		<description><![CDATA[Over the years we have used this first newsletter of the year to reflect on subjects that have been on the top of our client’s list of things they want to solve.
Regardless of why and where we are engaged, it is clear that clients are looking to invest in projects that accomplish one thing – [...]]]></description>
		<link>http://www.hardeninc.com/site/business-consulting/getting-from-no-to-yes/</link>
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		<title>How Much Is Enough?</title>
		<description><![CDATA[“How much should we budget for marketing and sales?” is a question we are often asked. The answer is, well…it depends.
Marketing Budget
First of all, it is important to establish a preliminary marketing budget based on the type and maturity of your business. If you’re a high-margin business, you can make a case that you want [...]]]></description>
		<link>http://www.hardeninc.com/site/business-consulting/how-much-is-enough/</link>
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		<title>Does &#8220;Loyal&#8221; Mean The Same Thing As &#8220;Profitable&#8221;?</title>
		<description><![CDATA[When a C-level manager talks to us about &#8220;loyalty marketing,&#8221; most often he or she is actually talking about how to gain and retain more of the most “valuable” customers in terms of profits.  But is the most loyal customer always the same as the most profitable customer?  And how do customers define loyalty?
Not surprisingly, [...]]]></description>
		<link>http://www.hardeninc.com/site/business-management/does-loyal-mean-the-same-thing-as-profitable/</link>
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		<title>Focus On These Three Areas For Growth</title>
		<description><![CDATA[Find out what is most important to the people who buy your product or service 
You have heard this before in our newsletters. First is the need to make sure you really understand what is important to those who buy your product or service. Now this may sound obvious, but it determines what you need [...]]]></description>
		<link>http://www.hardeninc.com/site/business-consulting/focus-on-these-three-areas-for-growth/</link>
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		<title>Win Loyalty Through Great Customer Service</title>
		<description><![CDATA[Hopefully the current economic downturn will begin to work itself out this year but, regardless, the strength of the relationships you build with your customers now will not only help you outlast the short-term challenges, but help position you for the better days to come.
Here are ten ways companies can win consumers’ hearts and minds [...]]]></description>
		<link>http://www.hardeninc.com/site/our-blog/win-loyalty-through-great-customer-service/</link>
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